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Our Story

Founder note

Yaama,

I am a proud Gamilaroi and Bundjalung woman, born and raised on Awabakal Country in Newcastle.

The teachings of my late Grandfather and Grandmother have shaped my life and the spirit of Deadly Skincare.

My Grandfather taught me the power of education, the importance of preserving knowledge, and to never forget where I come from. His words guide everything I do.

Deadly Skincare was created from a deep calling: to share the powerful benefits of our native botanicals and Indigenous bush medicine while making a lasting impact on the beauty industry.

I saw a gap a need for skincare that didn’t just use native ingredients, but truly honoured our cultural richness, our healing traditions, and our connection to land.

At Deadly Skincare, ancient wisdom and modern science come together crafting high-performance, ethical skincare that delivers real results without compromise.

Each product is a tribute to my heritage, my community, and the stories passed down through generations.

Through Deadly Skincare, I aim to empower, educate, and foster a deeper appreciation for Indigenous culture while building a more sustainable, ethical future for the beauty industry.

We don’t just make skincare. We tell stories. We honour Country. We celebrate culture.

Gaba Nginda "Thank you". Yaalu "Later".

Erika Ferrier
Founder, Deadly Skincare

Our mission

At Deadly Skincare, our purpose goes beyond skincare. We’re here to create change. Our mission is to:

Launch a scholarship in honour of my Pop – Providing First Nations people with access to education, because education means opportunity and empowerment.

Support emerging First Nations artists – Showcasing their talent and giving them a platform to share their stories with the world.

Celebrate culture through beauty – We blend ancient knowledge with modern science to create products that share stories, celebrate heritage, and bring representation to the beauty industry.

Create wellness workshops for First Nations women and children – Empowering our communities through healing, connection, and self-care.

When we lift each other, we all rise.

Join our journey

Celebrate beauty that’s as authentic, powerful, and enduring as the land we call home.

By supporting Deadly Skincare, you’re uplifting First Nation's knowledge, empowering communities, and choosing ethical beauty with purpose.

Be part of a new beauty story, one that’s powerful, unapologetically authentic, and built to endure.

Why 'Deadly'?

“Deadly” means strong, powerful, and excellent — just like our skincare.